FEAR FACTORY
— the newly revamped band featuring original FF members Dino Cazares
(guitar) and Burton C. Bell (vocals) alongside bassist Byron Stroud
(who was credited on the last two FEAR FACTORY albums in addition to
touring and recording with STRAPPING YOUNG LAD and ZIMMERS HOLE) and
legendary drummer Gene Hoglan (DETHKLOK, STRAPPING YOUNG LAD, DARK
ANGEL, DEATH, TESTAMENT) — begins the creative process of the first
video for the song "Fear Campaign" from its new album, "Mechanize",
today.
Directed by the team of Ian McFarland and Mike Pecci
(MESHUGGAH, GOD FORBID) with producer Ryan Kohler, the video is being
filmed in and around the band's original base of Los Angeles. It is
expected for completion mid-January with broadcast and
Internet premieres already in progress.
Director Ian McFarland comments: "What excites us about this
song
is the building and releasing of energy. We are planning to present a
visual overload of images that will keep the viewer glued to the
screen. The hope is to dissect the word 'fear' and to make a piece of
art that will not only capture the power of the song and but the true
intensity of FEAR FACTORY."
In discussing the song's lyrical
concept, vocalist Burton C. Bell reveals, "It was not necessary to
camouflage the insanity of the world of today within a
science fiction
setting like we've done in the past. The world today has become the
world that writers predicted long ago. The controlling authorities are
constantly, and successfully, utilizing fear tactics to control the
masses. Fear is control."
"Mechanize" will be released in the U.S. on February 9, 2010 via Candlelight Records and February 5, 2010 in
Europe
via AFM Records. The CD, which was co-produced by the band with Rhys
Fulber (FRONT LINE ASSEMBLY, PARADISE LOST), was recently mixed by Greg
Reely (PARADISE LOST, FRONT LINE ASSEMBLY, SKINNY PUPPY).
"Mechanize" track listing:
01. Mechanize
02. Industrial Discipline
03. Fear Campaign
04. Powershifter
05. Christploitation
06. Oxidizer
07. Controlled Demolition
08. Designing The Enemy
09. Metallic Division
10. Final Exit
Regarding
the new album's lyrical approach, Bell stated, "In the past, the
lyrical concept was of a futuristic, 'sci-fi' nature. An attempt to
protect the ideas and logic of those involved in FEAR FACTORY; because
those who incite progressive thought are always chastised and
persecuted. By placing the 'story' into a futuristic, fictional
narrative, the words and ideas may not have seemed threatening. Not so
for 'Mechanize'. These are the words of a reality that once seemed
distant, that are now apparently, and evidently real. These are the
words of the world in which we live; for what once seemed like a story
of another time, has come to be our reality today. Welcome to the world
of 'Mechanize'."